OUR MASCOT – John Henry "Doc" Holliday

Lidke and Associates, Inc. has selected John Henry "Doc" Holliday as our mascot to help us communicate why Long Term Care Insurance is an important part of the pre-retirement planning process. It helps protect your retirement savings.

"Doc" Holliday expected to be shot and killed by a faster gun. Because he was chronically ill, he engaged in a risky life style of gambling, drinking and gun fighting, knowing his tuberculosis (TB) was taking him anyway. Biographers always note that Doc Holliday "died in bed." More detailed accounts reveal that his last words were "this is funny". It is thought Doc was referring to the paradox that even though he thought he would die from a bullet, it was the slow and painful suffering from TB that got him after all.

Lidke and Associates, Inc. was established in Denver, Colorado in 1987. In 2004 we opened a Western Regional Office in Glenwood Springs. Doc’s tombstone overlooks the town of Glenwood Springs and has 4 aces on one corner and a revolver in the other! Doc spent his last years here partaking of the world famous hot springs, which he hoped would ease the pain of his advancing TB. Doc is a reminder, that we are not in control of our final days and that Long Term Care will be needed by one out of two us. These days it is very unlikely a bullet will be what gets us in the end!

Lidke & Associates, Inc, is now truly Insurance in the Rockies with two offices in Colorado, the Corporate Office on the Eastern Slope and Western Regional Office in Glenwood Springs. Doc was well liked in Glenwood and we have seen how well his caricature and life story are getting the word out about Long Term Care Insurance planning. We think Doc would probably say "Don’t gamble with your retirement, consult an expert." Our agents serve Coloradoans in all communities of the Rockies. Contact us if we can be of assistance to you or any of your "notorious" friends, relatives or clients with their Long Term Care Insurance needs.